If you have been on the internet and done any kind of research on keyword search strategies then you already know that keywords, as we know them, are the critical foundation of search engine optimization. Learning to do keyword research properly can bring incredible growth to any Internet based business.
One of the first and perhaps most important things that should be understood when doing keyword research is the difference between long tail keywords and short tail keywords.
A short tail keyword is one that equates to searches that are made up of three or more words. These keywords are the ones you’ll see on the side of search engine results pages. While these keywords may seem everything but the truth is that these are the ones that bring only a handful of people to the website that owns them.
An example of a short tail keyword is “short tail golf”. This key phrase doesn’t necessarily tell you anything about the person searching for that phrase. They may be only from words in any order whatsoever. This is your true short tail. In fact there are plenty of keywords within the short tail that are searched over and over. So in terms of the value of this key phrase to your business this is exactly what you are after – ALL Clients!
While this is certainly a long tail keyword phrase it is also known as a competitive one. It also means that there are a lot of people driving traffic to other sites and the ones who are using this keyword, even if they can afford to pay, are going to have the most success. They can afford to pay because they are a few clicks away from where the people looking for what you offer are.
For example if you were looking for keywords related to finches for sale near me, the best keyword research strategy out there for finding all the potential keywords is not about finding the most competitive one. They also don’t need to be the ones that will bring you the most traffic. Finding short, long tail keywords will put your page among the highest positioned sites within your niche.
The process of finding those little gems that will make your site the most successful is to find keywords that are neither short tail nor long. They may be so unique that the competition is virtually non-existent. So how exactly to find this type of keywords?
The first thing to remember is that keywords, internet traffic can be a highly complex and detailed science. It is a highly return system of keywords and phrases that are key to your success online. Keyword research is absolutely critical to your success online-with regards to developing your business.
At some point what is happening is that people who are building websites will just launch their site out of vanity and try to build their site around what they believe to be the exact keywords that they think people are searching for. In this way the sites are built but the results are not truly what they are meant for.
In the beginning it might take a few keyword phrases to find the ones that help you achieve a coveted number one ranking in the search engines. The presence of many keywords on a website is one of the greatest and even more confusing ways to grab the attention of the search engines and furthermore, the essence of it all.
Maybe you have heard of long tail keywords. They’ve been used for a couple of different reasons. One, they bring traffic which is not only highly targeted but generic as well. These are a lot more difficult to come up with. Basically, they are all over the place. They have a certain residual quality to them which makes them easier to carve out.
One of the largest mistakes made by most people when it comes to keyword research, is that they just pick a key phrase that’s what they think people are searching for but then that’s not really what the searched for terms are. Come up with a lot of phrases that people use but don’t really mean the same thing.
Many search engine optimization experts will tell you that the best way to use the word phrases that you have created is to mix them all up. You can also use a dash to some of them. However, if you’re trying to generate content for a certain target market, then you should try to aim for keywords that more than likely are being searched by the niche that you are in.
You have a final research session in which you try to take notes on the different terms that your company is tied to. By visiting your competitors’ sites you can learn a lot about what keywords they are using and how they are utilizing them all. Also, make note of how you are trying to generate content and whether you are picking things up from them or buying them.
As you move forward you’ll learn additional ways to research keywords. As an example, you may be able to develop a list of terms by asking your customers what they call your services or your product. As you put together a title, try to take note of how each of the words on your list are spelled and the different ways they sound.